Paid search is one of the most reliable ways to drive high-intent traffic, but performance depends entirely on strategy, structure, and accurate tracking. Maeju provides senior-level PPC management built around ROI, combining deep experience with Google Ads, Microsoft Ads, multi-market acquisition, and full-funnel optimisation. Our approach focuses on measurable outcomes and clean execution rather than bloated tactics.
What We Do
We design and manage PPC campaigns with a clear aim: predictable, profitable growth. Our process includes:
• Search campaigns engineered for conversion – Keyword intent mapping, structured bidding, audience layering, and continuous refinement based on real revenue signals.
• Multi-market and multi-language acquisition – Scalable campaigns for brands operating across regions, with full control over attribution, compliance, and performance.
• Precise tracking and analytics – GA4, Tag Manager, enhanced conversions, server-side tracking and event calibration.
• Budget management rooted in efficiency – Daily optimisation to capture high-value traffic and reduce wasted spend.
• Full-funnel PPC strategy – From generic awareness to high-intent queries and remarketing pathways.
Our PPC setup and management consistently achieve strong performance improvements, including significant increases in ROAS and conversion rates, supported by years of SEM leadership and multi-million-euro budget experience.
Tools & Platforms
Our PPC work integrates directly with your analytics and reporting environment. We use:
• Google Ads
• Microsoft Ads
• Google Analytics 4
• Google Tag Manager
• Looker / Data Studio
• Conversion tracking frameworks, scripts & server-side set-ups
This ensures reliable data, consistent attribution, and informed optimisation decisions.
Who It’s For
Our PPC management suits brands that need reliable, scalable acquisition:
• eCommerce brands wanting structured growth
• Local service businesses seeking predictable lead volume
• SaaS and subscription models requiring measurable ROI
• Performance-focused companies wanting granular reporting
• Multi-market operators, including regulated industries
What You Can Expect
When you work with Maeju, PPC campaigns are built to:
• Reduce wasted spend
• Improve conversion rate
• Strengthen tracking accuracy
• Increase ROAS and profitability
• Provide stable, scalable acquisition over time
All work is senior-led, data-driven, and aligned with long-term performance.
let’s get start with your next project today!
