Effective performance marketing requires clean tracking, stable acquisition channels, and decisions guided by reliable data—not guesswork. Maeju builds and manages full-funnel performance systems that combine Paid Search, Paid Social, tracking accuracy, conversion paths, and analytics into one measurable growth engine.
Full-Funnel Strategy & Channel Alignment
Performance marketing works when channels are aligned and signals are consistent. We design acquisition systems where Google Ads, Meta, TikTok, analytics, and landing experiences all reinforce each other. This includes:
• Structuring search, social, retargeting, and upper-funnel campaigns
• Aligning cross-channel messaging to user intent
• Mapping journeys from first touch to final conversion
• Ensuring attribution clarity across platforms
This produces stable, predictable acquisition rather than isolated channel spikes.
Creative, Messaging & Conversion Path
Performance relies on how effectively creative and messaging guide users through the funnel. We build frameworks where creative angles, page communication, and audience expectations match:
• Creative testing models for both paid search and paid social
• Messaging built around user stage and platform behaviour
• Fast, clear, conversion-focused landing environments
• Funnel structures that improve CVR and reduce CPA
This strengthens every step of the user journey, improving both volume and quality of conversions.
Scaling Systems & Budget Efficiency
Scaling requires more than increasing budgets. We build controlled scaling systems that preserve efficiency:
• Incremental scaling without algorithm disruption
• Bidding frameworks for high-value keyword groups
• Audience expansion models for cross-regional growth
• Efficiency controls that protect CPA and ROAS
This structure supports stable performance as budgets grow.
What You Can Expect
Maeju’s performance marketing delivers:
• Improved tracking accuracy
• Stronger cross-channel efficiency
• Higher conversion rates
• Lower cost per acquisition
• Predictable, scalable growth over time
All work is data-driven, senior-led, and built around long-term performance.
let’s get start with your next project today!
