Performance depends on reliable data. Maeju builds tracking systems that provide accurate events, full-funnel visibility, and stable optimisation signals across platforms. Our setups remove blind spots, improve attribution clarity, and support scalable acquisition across Paid Search, Paid Social, and multi-market environments.
Tracking Architecture & Event Design
Successful analytics starts with a clean event structure. We map and implement tracking based on business objectives and platform requirements. This includes:
- Event frameworks aligned with acquisition and retention goals
- Naming conventions that support cross-platform reporting
- Clean separation of key actions, micro-conversions, and revenue events
- Event mapping designed for consistent optimisation signals
A structured architecture ensures data is actionable, accurate, and easy to maintain.
GA4 Implementation & Tag Manager Configuration
We build measurement setups that give clear visibility into user behaviour and channel performance. Our GA4 and Tag Manager work covers:
- GA4 properties with enhanced measurement and custom events
- Tag Manager setup, including triggers, variables, and data layers
- Conversion mapping for Google Ads, Meta, and other platforms
- Debugging and validation for consistent event delivery
This creates a reliable analytics foundation for decision-making and optimisation.
Attribution & Cross-Channel Visibility
Understanding how channels work together is essential for performance. We build attribution setups that reveal the true impact of search, social, and remarketing. This includes:
- Multi-channel attribution modelling in GA4
- Funnel visualisation and drop-off analysis
- Integration of CRM, landing pages, and analytics
- Reporting that highlights actual contribution rather than last-click noise
This gives clarity on where to invest, what to scale, and what to cut.
What You Can Expect
A complete analytics and tracking setup from Maeju delivers:
- Accurate, reliable events across all platforms
- Improved algorithm performance in ads platforms
- Clear attribution visibility across the funnel
- Fewer data gaps and reduced optimisation waste
- A stable foundation for long-term scaling
Everything is configured for clarity, performance, and future growth.
let’s get start with your next project today!
